You’ve probably seen it on your own feed: Instagram ads promising $10,000 per month or people who constantly talk about themselves on LinkedIn. Or the archetypical influencer. They’re all examples of self-promotion via marketing, and though they can be annoying however, they can be effective if done correctly.

Self-promotion is essential because it can help raise awareness of your abilities and skills which can result in opportunities that could assist you mystery shopping in advancing your career or even change professions. It also allows you to show your achievements to others, who can assist you with anything you might need in the near future. Without it, you run the risk of being overlooked by other people’s work and you could be leaving opportunities untapped.

It can be difficult to master self-promotion, as it is often difficult to tell when it’s excessive or if you’re being seen as a braggart braggart. Numerous studies have demonstrated how braggadocio can make people feel annoyed, jealous and even result in negative performance evaluations.

Constructive self-promotion, on the other on the other hand, is about showing your unique value proposition to the people around you. It is about showing others what you are good at, why you are the most effective at it, and how you can solve their problems. Many people find this to be a difficult task, particularly those who have impostor syndrome and are hesitant to talk about their achievements. The art and science of self-promotion could result in more opportunities in the workplace.